• Who needs it
  • •  Website owners who invested in a website in order to get visitors to take some sort of action such as making contact, making a purchase, or visiting a physical location.
  • What it means
  • •  Websites require strategic wording, layout, and imagery in order to cause site visitors to take the actions that the site owner needs.
  • •  Optimizing conversion is also termed Conversion Rate Optimization or CRO.
  • How we do it
  • •  We discuss what the conversion action goals are with the website owner.
  • •  We analyze existing measurements from site visitor behavior to identify conversion bottlenecks.
  • •  If insufficient measurement data is being collected, we recommend the best way to reach maximum measurement collection.
  • •  We perform a focus group test to measure how well the site has been designed for conversion.
  • •  We recommend strategic changes in site messaging, visuals, or layout that may be important factors in enhancing conversion.
  • Pricing
  • •  Initial Evaluation $750 (Credited to future work)
  • •  Conversion improvements and/or measurement improvements as required by evaluation from $1575.